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Marketing Minute
AI ad-disclosure rules land on 2 August: what UK advertisers must do
From 2 August 2026, the EU AI Act’s Article 50 requires AI chatbots and AI-generated content to be disclosed. UK brands running EU campaigns are in scope — here is a checklist.
8 hours ago3 min read
Instagram gives users control with new ‘Your Algorithm’ feature
Instagram's new ‘Your Algorithm’ controls show users why content appears in their feed and let them shape their recommendations — with real implications for brands.
Jul 212 min read
Research finds AI disclosure labels have little impact on ad performance
Early evidence suggests being upfront about AI-generated content doesn't dent brand recall — reassuring news for advertisers experimenting with generative tools.
Jul 203 min read
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