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Marketing Minute
Tesco puts influencers on the shelf in a retail-media shake-up
Tesco Media, powered by dunnhumby, has unveiled its biggest retail-media overhaul yet, adding a new ad platform, shoppable formats, on-site video, in-store influencer content and a new measurement framework.
6 days ago3 min read
Deliveroo and Tesco star in their own buddy movie
Deliveroo and Tesco have launched WOOHOO!, a buddy-movie-style campaign from Pablo London marking Tesco groceries, Clubcard prices and points arriving on the Deliveroo app.
6 days ago3 min read
Tesco's new Clubcard campaign: don't sit on your rewards
Tesco's new BBH London campaign urges shoppers to redeem their Clubcard rewards, after finding half a million members are each sitting on £100+ of unspent vouchers, a masterclass in retention economics.
Aug 123 min read
Tesco, Waitrose, B&Q and John Lewis join dunnhumby retail media alliance
A new dunnhumby pilot aims to let brands run one campaign across multiple UK retailers at once, tackling retail media's fragmentation problem.
Jul 203 min read
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