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Marketing Minute
French Brands Mobilise as Summer Wildfires Spread
As wildfires spread across the Gironde and Aude, brands from TotalEnergies to Tesla, Decathlon and La Banque Postale stepped in with practical help — a live test of brand solidarity.
4 days ago3 min read
Ikea to take on Vinted and eBay with a UK peer-to-peer resale marketplace
Ikea will launch a UK peer-to-peer resale marketplace for Ikea Family members — using loyalty as a moat against Vinted and eBay and a circular-economy brand position.
5 days ago3 min read
A German court bans Netto's 'environmentally friendly' yogurt ad
A German court banned Netto's 'environmentally friendly' yogurt ad in a Deutsche Umwelthilfe greenwashing win — a precedent raising the bar for sustainability claims.
6 days ago3 min read
TankTank lands Bioland's EU-funded organic push
Hamburg agency TankTank wins an EU-wide tender to run Bioland's three-year 'Grenzenlos Bio' organic campaign.
7 days ago2 min read
Karl Anders rebrands Viva con Agua for the world
Hamburg agency Karl Anders has rebranded water-charity NGO Viva con Agua with a flexible design system built on a distinctive 4-degree tilt.
Aug 52 min read
Good Energy launches its biggest-ever campaign — and rewrites how green is sold
Good Energy's biggest campaign in 27 years, 'Meet the Re-Generation', ditches guilt for optimism. We look at why hopeful, human sustainabili
Jul 234 min read
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