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US news publishers are spending hundreds of millions a month buying search traffic to offset AI-driven organic declines, with paid-search budgets up 274% in three years.

When a brand as word-of-mouth-rich as Dishoom pays to be found by ChatGPT, AI discovery has crossed from experiment to necessity. Inside the shift from SEO to GEO.

AI search optimisation — often called generative engine optimisation, or GEO — is the practice of making your website easy for AI assistants like ChatGPT, Google’s AI Overviews, Gemini and Perplexity to understand, trust and quote. The winning tactics are not exotic: answer real customer questions clearly, back your claims with statistics and sources, earn mentions on sites the AI already trusts, and keep your business details consistent everywhere. Do that and you can appear

WPP performance agency Syzygy wins insurer Huk-Coburg's search advertising in a pitch, uniting SEO and SEA under one roof — even as its chief heads for the exit.

TL;DR: Local SEO is how your business shows up in Google's map results and ‘near me’ searches — the moment a nearby customer is ready to act. For most UK small businesses the single highest-return move is a complete, active Google Business Profile: accurate details, the right categories, a steady flow of reviews and fresh photos. Google ranks local results on three things — relevance, distance and prominence — and your profile is where you influence all three. Here’s how to d

A simple, repeatable system for UK small businesses to earn more Google reviews — the single highest-leverage local marketing move there is.

Google has made Search Console ‘platform properties’ global and shipped new Ads controls. The theme: measuring and managing a brand that now lives across other people’s platforms.

Microsoft's Bing has added AI Visibility Insights to Webmaster Tools, helping brands understand how their content appears in AI-powered search — a sign of a new SEO frontier.

New data shows most Google searches now end without a click to any website, as AI answers keep users on the results page — a profound shift for search-reliant brands.

UK regulators hand website owners a way to keep their content out of Google's AI summaries — without a search ranking penalty.

For years, brands have focused on improving their visibility on Google. Today, the way people search for information is changing.

One Minute Summary TikTok has launched Search Ads, allowing brands to target users directly within the app’s search results.