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TL;DR: Performance Max is Google's AI-run campaign type that serves your ads across all of Google's channels — Search, Shopping, YouTube, Gmail, Discover, Display and Maps — from a single setup. You hand over a goal, a budget, your best creative and some audience clues; Google's machine learning does the bidding and placement. Used well alongside (not instead of) a Search campaign, it can unlock cheap incremental reach. Used blind, it can quietly burn budget. Here's how to se

Google is moving Local Services Ads into a pay-per-lead Performance Max campaign type from August 2026 and retiring the LSA dashboard. UK service firms need to prepare now.

Google's biggest ads event of the year put generative AI at the centre of search advertising, from conversational ad formats to agentic automation.