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Amazon is letting advertisers buy ChatGPT placements through its DSP - pushing 'ads inside the chatbot' into the mainstream. What marketers should do now.

OpenAI has appointed its first EMEA advertising lead - a clear sign ChatGPT ads are heading to the UK and Europe. Here is what it means for marketers.

OpenAI says its ChatGPT advertising business reached a $1 billion annualized run rate about 200 days after launch, and is rolling out self-serve access in Europe.

French-rooted digital group Cosmo5 (formerly Labelium) is an official OpenAI partner agency for ChatGPT Ads in Europe, with Carrefour, TotalEnergies and Bouygues Telecom among first clients.

OpenAI officially switches on ChatGPT Ads in France today, 24 August 2026 — one of 31 European markets going live simultaneously in the platform's biggest ad-product expansion to date.

Eurostar has launched an official app inside ChatGPT to search routes, times and fares — a bet on surging AI-driven traffic as agentic search reshapes how travel is booked.

OpenAI has hired ex-Snap marketer Denise Mancinone to lead its German marketing as ChatGPT ads reach Germany. A local ad business is taking shape.

OpenAI is switching on ChatGPT ads across 31 European markets — Free and Go users only. Here’s what it means for advertisers and what to do now.

Adobe has put 70+ tools, including Photoshop, Express, Premiere and Firefly, inside ChatGPT. Marketing Minute on why it's a Canva problem and what it means for lean marketing teams.

OpenAI has scrapped its six-figure minimum and opened self-serve ChatGPT ads to any business, with the UK among its first expansion markets. Here is what it means for UK marketers — and why to temper the hype.