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Publicis, Omnicom and a resurgent Havas are pulling ahead while WPP resets. Inside the Q3 earnings that redrew the agency power map.

Omnicom posted its strongest quarter since absorbing Interpublic, with growth led by media and the US while creative lagged. What it signals for marketers.

A leadership reshuffle at Omnicom Media hands PHD's European business to its former Spain MD and elevates its outgoing EMEA chief to a global role.

The discounter's worldwide creative account has reached a two-horse final round, and its long-standing agency Antoni has already told staff it is out.

Mercedes-Benz has extended its bespoke Omnicom agency, Team X, to 2029 — a vote of confidence in the 'custom agency' model quietly reshaping how big brands buy marketing.

Mergers, AI and a wave of account moves are redrawing the agency world in 2026. Here's a plain-English guide to the holding-company shake-up — and why it matters to businesses of every size.

Omnicom Media's Initiative has appointed Sharon Dhillon as its UK chief executive, reinforcing its leadership as the agency pushes for growth.

NewsGuard is appealing an FTC condition on the Omnicom–IPG merger that restricts steering ad buys based on third-party journalism-standards ratings.

A German study by Rakuten TV Enterprise and Omnicom Media finds multiple connected-TV ad contacts sharply outperform a single pre-roll on recognition and recall.

Currys, AMV BBDO and Spark Foundry have taken the 2026 IPA Effectiveness Grand Prix for 'Beyond Techspectations', a campaign credited with £500m in incremental revenue over two years.

L'Oréal has concluded its DACH media review and awarded its roughly €350m business to Omnicom Media Group, ending Wavemaker's tenure.

Omnicom is conducting a detailed post-mortem of its PepsiCo global media loss to Publicis — a rare public look at how a holding company loses a marquee client.

Omnicom has named BBDO chairman Andrew Robertson CEO of its combined Omnicom Advertising division as founding chief Troy Ruhanen retires after two decades.

Omnicom media agency UM successfully defended the media mandate for European public broadcaster Arte in a competitive pitch, retaining the incumbent relationship.

Omnicom Media has fused Hearts & Science and Mediahub into a single global agency, Hearts United, with Charles Roussaux running the French operation.

After absorbing Interpublic, Omnicom Media Germany has named the leadership of its merged organisation under CEO Paul Remitz — and promises a 'completely new operating model'.

Adweek's investigation reveals Omnicom offloaded at least 468 engineering and product staff behind its Omni AI platform to third-party contractor Endava in June and July 2026 — even as CEO John Wren was publicly touting Omni as the group's client-facing AI centrepiece.

Bayer's Rennie leans into Britain's oldest social fib — blaming the dog — in a cheeky three-month campaign from McCann London built around its new Wind Relief Pro product.

Omnicom posted $6.6bn in Q2 2026 revenue and 6.1% organic growth as IPG merger synergies drove adjusted EPS up 29% — and put the agency giant back in the growth conversation.

Omnicom is combining Mediahub and Hearts & Science into a single global media network with around $9.1bn in billings across 40 markets, laun