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Channel 4 has called for robust scrutiny of the proposed ITV-Sky merger as the UK competition regulator weighs a formal inquiry into a deal that could reshape who controls British TV advertising.

From January 2027, every ad on ITV and ITVX must carry subtitles - and ITV is subsidising captioning for smaller advertisers. Here is what it means and what to do now.

Pork-scratchings brand Mr Porky has signed a season-long sponsorship of ITV's 2026/27 football coverage, spoofing punditry through one fan's match-day snacking.

ITV posted a 'solid' first half — total ad revenue up 3%, digital ad revenue up 13% and ITVX viewing up 27% — powered by the World Cup, with a £100m buyback and a softer Q3 flagged.

Homeware brand Beldray’s first-ever TV campaign, run through ITV’s spend-matching Backing Business scheme, is a template for how UK SMEs can finally afford television.

Comcast's self-serve Universal Ads platform has launched in the UK with Channel 4, ITV and Sky on board, promising to open premium TV and streaming advertising to small and medium-sized businesses.