top of page
All Marketing knowledge
Marketing Minute
Mr Porky Becomes ITV's Football Sponsor With 'Scratch Day Analysis'
Pork-scratchings brand Mr Porky has signed a season-long sponsorship of ITV's 2026/27 football coverage, spoofing punditry through one fan's match-day snacking.
Aug 253 min read
ITV's World Cup H1: ad revenue up 3%, ITVX viewing up 27%
ITV posted a 'solid' first half — total ad revenue up 3%, digital ad revenue up 13% and ITVX viewing up 27% — powered by the World Cup, with a £100m buyback and a softer Q3 flagged.
Aug 33 min read
Beldray makes its TV debut as ITV woos first-time advertisers
Homeware brand Beldray’s first-ever TV campaign, run through ITV’s spend-matching Backing Business scheme, is a template for how UK SMEs can finally afford television.
Jul 283 min read
Comcast's Universal Ads lands in the UK with ITV, Channel 4 and Sky
Comcast's self-serve Universal Ads platform has launched in the UK with Channel 4, ITV and Sky on board, promising to open premium TV and streaming advertising to small and medium-sized businesses.
Jul 222 min read
bottom of page