All Marketing knowledge

Stephan Loerke, who has led the World Federation of Advertisers for 24 years, will step down as CEO on 30 June 2027, triggering a global search for his successor.

Strauss, the Hesse-based workwear brand, is entering Australia and has been named the AFL and AFLW's first official workwear partner ahead of a 2027 launch.

Valiuz, the retail-data and retail-media arm backed by the Mulliez family and the Mousquetaires group, is extending its network into Poland as it chases European scale.

Publicis London research with System1 and Effie finds distinctive multi-market campaigns are 4x more likely to report profit growth — and that blandness, not boldness, is the real risk.

Standard Chartered has launched 'Move Ahead', a global brand campaign built on its new Formula 1 partnership and AI-enabled production, spanning markets that cover 19 of F1's 21 races.

German discounter Lidl, via M+C Saatchi, ran a guerrilla out-of-home stunt mocking a viral $60 New York loaf to flex its own price competitiveness in the US.

Serviceplan has created a new global premium-positioning campaign for Lufthansa, 'Premium lives in the details,' betting that specificity rebuilds premium credibility.

Anime streamer Crunchyroll has renewed French agency heaven for its EMEA social media strategy, underscoring France's role as a social-content hub for entertainment brands.

Stagwell has appointed ex-Dentsu leader Liz Rutgersson as global CEO of its flagship media agency Assembly, with Connie Chan taking APAC — a double leadership move as the network chases global scale.

Katjes' 'Seid sweet zueinander' campaign, by antoni_jellyhouse, runs across six European markets with a message of everyday openness over prejudice — without the preachy tone.

A fresh international launch account on German soil — a challenger-brand story in a QSR market dominated by McDonald's and Burger King.

KFC formalises global brand control mid-turnaround, pairing a fresh visual identity with senior leadership muscle — a template other legacy QSRs are watching.

A landmark femcare account — home of AMV BBDO's 'Wombstories' and 'Blood Normal' — goes into review as M&A reshapes agency rosters.

Following a pitch, Geely awarded a full-service advertising mandate to Havas Germany to steer its German market launch, spanning strategy, creative, media, events and PR.

Mother Berlin localised Uber Eats' celebrity strategy, making German TV personality Bruce Darnell the face of its German campaign, replacing Hollywood's Jude Law.

Chanel is extending Coco Mademoiselle from one of the world's best-known fragrances into a full makeup collection — a textbook brand-extension move.

Booking.com has appointed 72andSunny Amsterdam as its global creative agency of record, with its first work due early 2027.

Lufthansa and Serviceplan Munich turned in-flight etiquette debates — armrest rights, clapping on landing — into a limited 'Travel Etiquette Collection' of merch.

Coca-Cola's Fanta has unveiled a proprietary Halloween 'Haunted Universe' of original characters across ~50 markets — a bet that owning seasonal IP can make Halloween its answer to Coke's Christmas.

Old El Paso's biggest creative shift in years, by VCCP Blue, celebrates the joyful mess of family dinners with a taco crunch that summons people home across 21 markets.