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Marketing Minute
Nestlé bets big on social-first brand building and a shorter list of 'power brands'
Nestlé is pouring more money into marketing and rebuilding it around a digital, social-first model, while concentrating its firepower on a smaller set of 'power brands' expected to drive the bulk of future growth.
6 days ago2 min read
Publicis raises its 2026 forecast as Q2 growth hits 4.8%
Publicis Groupe has upgraded its full-year 2026 guidance after posting 4.8% organic growth in the second quarter, extending a run of outperformance built on data, AI and a $3bn acquisition spree.
6 days ago2 min read
The Arab World’s Advertising Boom – Media Expansion Across MENA
One Minute Summary The Arab world is a booming ad market, set to exceed $12B by 2026. Success lies in balancing TV dominance with digital-first strategies and respecting cultural nuances.
Sep 24, 20252 min read
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