top of page
All Articles
Marketing Minute
Influencer Marketing Disclosure Rules in the UK: A Compliance Guide
In the UK, any influencer content created in return for payment, free products, commission or a commercial relationship must be clearly labelled as advertising — and the clearest label is the word “Ad”, shown upfront. Two regulators enforce this: the Advertising Standards Authority (ASA) through the CAP Code, and the Competition and Markets Authority (CMA) through the Digital Markets, Competition and Consumers Act 2024, which since 6 April 2025 can fine businesses up to 10% o
4 hours ago5 min read
How to Advertise on TikTok in the UK: A Small Business Guide
TL;DR: To advertise on TikTok in the UK, set up a free TikTok Ads Manager account, pick a campaign objective, and launch a native vertical video or boost an existing post with Spark Ads. Self-serve minimums are roughly £50 a day at campaign level and £20 a day per ad group, with clicks typically costing about £0.20–£1.20 and 1,000 views around £4–£10. Whatever you run, UK rules mean the ad must be clearly identifiable as advertising. Why TikTok is worth a small business's tim
2 days ago6 min read
bottom of page