Google Shopping ads are the product listings — image, price and shop name — that sit at the top of Google. They don't run on keywords: they're powered by a product feed you manage in Google Merchant Center. Get the feed right, switch on the free listings, then run a Standard Shopping or Performance Max campaign to buy extra visibility. What Google Shopping ads actually are Those tidy product boxes at the top of a Google search — a photo, a price, your shop name, sometimes a s