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Nutrition app Yazio has unveiled a full rebrand around the idea of Good Dopamine, with a new identity and mascot from agency Koto and a Streak Heroes campaign built on habit-forming rewards.

German discount retailer Tedi has made a loud TV comeback with a colourful, poppy spot built around a remix of Aqua's Barbie Girl, created by Serviceplan.

A funny pension ad? DEVK rides the longevity craze to reach under-40s.

Subway has unveiled 'Blueprint', a reimagined restaurant and brand experience for EMEA, aiming to double its footprint to 10,000 restaurants in five years.

Ritter Sport's appeal over a square 'Monnemer Quadrat Bio' oat bar reaches the OLG Stuttgart — a live test of how far a brand can own a pack shape.

Lufthansa Group has launched a group-wide retail-media business, Lufthansa Group Media, pitching reach to 130m+ travellers across 72+ touchpoints.

Lieferando has dropped food shots for a new global brand platform, 'Bleib einfach im Moment', selling the feeling of staying present rather than the meal.

The German Olympic Sports Confederation (DOSB) is creating new structures for esports and gaming ahead of the first Olympic Esports Games in 2027, in a bid to reach a generation that lives online.

Swiss outdoor brand Mammut has launched a campaign, running in Germany, that rejects soft wellness cliches — using three creators to argue that cold, altitude and discomfort are the real path to feeling restored.

The co-founder of Berlin toothpick brand Pick'em is livestreaming himself living inside a glass booth in an Edeka supermarket for several days — a scrappy experiential stunt built for attention and reach.

Travel giant TUI Deutschland is promoting Christian Bärwind, its marketing and sales lead, into expanded responsibilities, in a leadership change that signals how the operator is steering its brand.

A WeCreate and Appinio survey finds TikTok has become the most important shopping platform for Germans aged 16 to 39, even as AI-made ads start to weigh on brand perception.

Sustainable-food brand Followfood has flipped the German telecoms' endless 'best network' advertising into a campaign for sustainable fishing, with the line 'No signal? Great!'

Strauss, the Hesse-based workwear brand, is entering Australia and has been named the AFL and AFLW's first official workwear partner ahead of a 2027 launch.

Hyundai is launching its new Ioniq 3 electric car in Germany with an out-of-home push, UEFA Champions League sponsorship visibility and a nationwide dealer event, aiming to win European buyers from Chinese rivals.

NRW media minister Nathanael Liminski wants large platforms regulated for media-diversity protection via a draft Digital Media State Treaty.

Schwarz Group discounter Lidl has renewed its partnership with the International Handball Federation until 2030 as official fresh-produce partner.

German health insurer Barmer has launched a long-term brand platform with BBDO Düsseldorf, built on individualised benefits and AI-produced spots.

The Genossenschaftliche FinanzGruppe has launched its first group-wide campaign, 'Das kriegen WIR hin', built by TLGG and BBDO to win over 18-30s by leading with goals, not products.

Kaufland, the Schwarz Group's hypermarket arm, has launched its online marketplace in Spain with 3,100+ sellers, extending the platform model it recently rolled out in the Netherlands.