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Marketing Minute
Only 45% of marketers say AI improves creative quality — new WARC study
A WARC and TikTok study of 400 marketers finds 88% now make more creative with AI but only 45% see better quality. The gap is about weak briefs, not weak tools.
Jul 283 min read
ChatGPT opens self-serve ads to every business — and the UK is next
OpenAI has scrapped its six-figure minimum and opened self-serve ChatGPT ads to any business, with the UK among its first expansion markets. Here is what it means for UK marketers — and why to temper the hype.
Jul 283 min read
99% of UK advertisers now use GenAI — but most are chasing the wrong prize
A new ISBA survey of 200 UK advertisers finds 99% engaging with GenAI, yet 76% prioritise efficiency over effectiveness. The brands focused
Jul 234 min read
AI in Marketing: The UK Business Guide (Updated Weekly)
Your continuously updated guide to how artificial intelligence is reshaping marketing in the UK — from AI ad tools to being found by AI search. Every Marketing Minute story on AI, in one place.
Jul 223 min read
Google's Asset Studio brings AI image and video generation to advertisers
Google's rebuilt Asset Studio lets advertisers generate images and video from text prompts, promising to democratise ad creative — with human oversight still essential.
Jul 202 min read
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