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Marketing Minute
99% of UK advertisers now use GenAI — but most are chasing the wrong prize
A new ISBA survey of 200 UK advertisers finds 99% engaging with GenAI, yet 76% prioritise efficiency over effectiveness. The brands focused
Jul 234 min read
AI in Marketing: The UK Business Guide (Updated Weekly)
Your continuously updated guide to how artificial intelligence is reshaping marketing in the UK — from AI ad tools to being found by AI search. Every Marketing Minute story on AI, in one place.
Jul 223 min read
Google's Asset Studio brings AI image and video generation to advertisers
Google's rebuilt Asset Studio lets advertisers generate images and video from text prompts, promising to democratise ad creative — with human oversight still essential.
Jul 212 min read
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