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Marketing Minute
CeraVe takes on Gen Z 'tanmaxxing' with an SPF social series
CeraVe is confronting the viral 'tanmaxxing' trend with a Tyler Cameron-fronted social series, transforming a sorority backyard into a sun-safe space to sell Gen Z on SPF.
Aug 132 min read
Deichmann and Fila chase Gen Z with 'Create Offline Memories'
Footwear retailer Deichmann and Fila have launched a Gen-Z campaign fronted by creator Kayla Shyx, shot in retro camcorder style to celebrate analogue, offline moments across 17 countries.
Aug 42 min read
EA launches its own ad platform as in-game advertising goes mainstream
Electronic Arts opens up branded placements across its sports titles — a signal of gaming's growing pull for marketers.
Jul 202 min read
How Generation Z Is Reshaping the Future of Shopping
Generation Z (born between 1997 and 2012) is no longer the consumer of tomorrow they're shaping the retail industry today.
Jul 163 min read
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