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EA launches its own ad platform as in-game advertising goes mainstream

EA launches its own ad platform as in-game advertising goes mainstream

EA launches its own ad platform as in-game advertising goes mainstream

Electronic Arts opens up branded placements across its sports titles — a signal of gaming's growing pull for marketers.

Jul 203 min read

How Generation Z Is Reshaping the Future of Shopping

How Generation Z Is Reshaping the Future of Shopping

How Generation Z Is Reshaping the Future of Shopping

Generation Z (born between 1997 and 2012) is no longer the consumer of tomorrow they're shaping the retail industry today.

Jul 163 min read

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