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Marketing Minute
Jo Malone Puts Its First Fragrance Inside Fortnite — Sea Salt & Bergamot Gets a Coastal Gaming Island
Estée Lauder's Jo Malone London has debuted its first-ever Fortnite activation for Sea Salt & Bergamot, staking a claim in the same gaming territory that Chipotle, Balenciaga and Louis Vuitton have used to reach younger consumers.
Aug 243 min read
The NFL’s ‘The Season Is Your Stage’ Turns Touchdown Celebrations Into Its Pitch
The NFL and 72andSunny’s ‘The Season Is Your Stage’ builds its season-launch campaign around players’ touchdown celebrations — designed for social virality first.
Aug 213 min read
PlayStation bets big on 'It Happens on PS5' — and courts a fan backlash
PlayStation's 'It Happens on PS5' by adam&eve/TBWA teases GTA VI and more — and the instant fan backlash shows brands no longer own the narrative post-launch.
Aug 193 min read
Twitch names ex-Google exec Christine Cassis as its global CMO
Twitch has appointed former Google executive Christine Cassis as its global chief marketing officer — a hire that signals a harder push for advertisers and mainstream reach.
Aug 143 min read
JvM Nerd debuts a branded Roblox game format
Jung von Matt's gaming unit Nerd has released 'One Last Stand', its first proprietary Roblox title, built as a customisable toolkit for brand activations.
Aug 52 min read
EA launches its own ad platform as in-game advertising goes mainstream
Electronic Arts opens up branded placements across its sports titles — a signal of gaming's growing pull for marketers.
Jul 202 min read
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