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Marketing Minute
The NFL’s ‘The Season Is Your Stage’ Turns Touchdown Celebrations Into Its Pitch
The NFL and 72andSunny’s ‘The Season Is Your Stage’ builds its season-launch campaign around players’ touchdown celebrations — designed for social virality first.
3 days ago3 min read
PlayStation bets big on 'It Happens on PS5' — and courts a fan backlash
PlayStation's 'It Happens on PS5' by adam&eve/TBWA teases GTA VI and more — and the instant fan backlash shows brands no longer own the narrative post-launch.
5 days ago3 min read
Twitch names ex-Google exec Christine Cassis as its global CMO
Twitch has appointed former Google executive Christine Cassis as its global chief marketing officer — a hire that signals a harder push for advertisers and mainstream reach.
Aug 143 min read
JvM Nerd debuts a branded Roblox game format
Jung von Matt's gaming unit Nerd has released 'One Last Stand', its first proprietary Roblox title, built as a customisable toolkit for brand activations.
Aug 52 min read
EA launches its own ad platform as in-game advertising goes mainstream
Electronic Arts opens up branded placements across its sports titles — a signal of gaming's growing pull for marketers.
Jul 202 min read
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