All Marketing knowledge

Biborg, a French agency specialising in video games, has created 86DB, a new agency dedicated to the cinema and streaming industry.

Cityz Media has renewed its Klépierre partnership for eight more years across 38 French malls and spun up a dedicated Cityz Retail Media unit, while allying with Ocean Outdoor.

At its 57th edition, France's Club des Directeurs Artistiques awarded its inaugural Grand Prix to 'Le Mal-Aimé', created by Romance for Intermarché.

A tribunal has halted a plan by Gisi (Infopro Digital) to cut eight sub-editor roles it argued AI could largely replace, ruling the rollout risked staff health and lacked real-world testing.

Cupra co-produced 'Premier Virage', a rap project with eight artists from Netflix's 'Nouvelle École' season five, to promote its all-electric Cupra Raval under a 'University of the Streets' platform.

Carrefour and Publicis Conseil have launched a custom Fortnite experience with four mini-games to introduce Gen Z players to jobs behind the food transition, part of the retailer's 'Act for Food' platform.

Dating platform Meetic has taken a deliberately camera-free creative approach in its latest campaign, standing apart from a category built on polished imagery.

Google France is teaming with agency Monks Paris and the French national football team on a marketing effort that ties the tech brand to the country's biggest sporting passion.

French luggage maker Delsey is stretching its brand beyond the suitcase in a new campaign with agency VML, repositioning around travel and lifestyle.

French digital media brand Brut is marking its 10th anniversary with its first-ever large-scale brand campaign, a maturity milestone for a native-social publisher.

Roche Diagnostics France has appointed agency Angie to handle its corporate communications following a competitive tender.

TikTok France has appointed agency The Source to manage the social strategy for its own brand, which reaches some 30 million French monthly users.

French skincare brand Lierac has paired influencers Sananas and Pounsitime for its 'Glow Fresh' campaign, a cross-generational creator play in a crowded beauty market.

French charcuterie brand Madrange has launched its first advertising campaign with new agency Mouton Noir, a fresh creative chapter for a heritage food name.

France's Union des Marques has updated Oneframe, its reference tool for measuring the carbon footprint of advertising campaigns, extending its reach and harmonising methods.

French natural-products group Léa Nature has appointed Clark Influence to run influencer marketing across its brand portfolio, a sign of how central creators have become to purpose-led brands.

A new BBDO Paris film for Volkswagen France contrasts our obsessive self-care routines with neglected cars to sell a fixed-price maintenance contract — humour with a hard commercial job.

French menswear brand Celio and agency Fantasmagorie installed a giant, motion-reactive handbag on Place de la Bastille for 24 hours to launch a linen shirt line — and turned it into 3.6 million views.

Franco-Swiss land artist Saype has created a giant biodegradable fresco in the Alps to promote the theatrical release of the film 'Heart of the Beast' — experiential marketing at landscape scale.

Bouygues Telecom has partnered with agency Alatack on an internal communications campaign to rally employees around its 'Cap 2030' strategic plan.