In an industry that spends fortunes on athletes and ad campaigns, Veja spends almost nothing — and became a cult global sneaker brand anyway. Its 'no ads' model is a provocation every marketer should sit with.
From reselling vintage on eBay to a profitable, B-Corp certified fashion house courted by the Bettencourt family's investment arm, Sézane is the DTC fashion story Europe keeps trying to copy.
