top of page
All Articles
Marketing Minute
Asahi’s ‘Infinite Can’: an AI Piccadilly ad that’s never the same twice
Asahi Super Dry's ‘Infinite Can’ takeover of Piccadilly Lights uses AI to generate 400+ unique designs that never repeat — a masterclass in using generative AI to amplify a human artist, not replace one.
1 day ago3 min read
DASH goes national: 'The Drink That Has It All' becomes its biggest-ever campaign
DASH Water has launched its largest-ever national campaign, taking 'The Drink That Has It All' onto Sky, ITV1, radio and out-of-home — and the effectiveness data is doing the talking.
3 days ago3 min read
Jacob's Creek bets big on "Welcome to the Creek"
Jacob's Creek has launched its biggest-ever campaign, 'Welcome to the Creek', with the UK as first market. Why high awareness isn't the same as high relevance.
6 days ago3 min read
Belvoir Farm goes big with 'We're Taste Obsessed'
Belvoir Farm has launched its biggest-ever campaign, 'We're Taste Obsessed', with a £1m spend and its first TV ad via Joint. A lesson in premium challenger marketing.
6 days ago3 min read
'If Carlsberg Did…' returns after a decade in the sun
Carlsberg has revived its iconic 'If Carlsberg Did…' line after ten years, via Fold7. We unpack why bringing back a dormant tagline can beat inventing a new one.
6 days ago3 min read
bottom of page