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A concrete French ad-tech first — moving CTV from impressions to people-based 'co-viewing' contacts, a template rivals will chase.

The biggest independent demand-side platform is laying off ~15% of staff after a soft quarter — a warning sign for the open programmatic market.

YouTube has rolled out a suite of Connected TV upgrades — most notably a Playlist-to-Shows feature that turns creator playlists into episodic TV-style Shows — as the platform tightens its grip on the living room.

Channel 4 is extending its viewer-level ad targeting proposition to selected YouTube channels — a landmark step in its 'Fast Forward' strategy that aims to make the broadcaster digital-first by 2030.

Urban Outfitters has debuted 'All Together Now', its first-ever back-to-campus brand commercial and first connected-TV spot, featuring a real HBCU marching band.

Roku's Q2 2026 revenue jumped 22% to $1.35bn and net income hit $164m, powered by its advertising-led Platform segment. Here's what the CTV leader's numbers mean for marketers.

A continuously updated guide to connected TV and streaming advertising in the UK — Netflix, broadcaster VOD, self-serve TV and the deals reshaping the living-room screen — with all our coverage.

Netflix posted $12.6bn in second-quarter revenue and reaffirmed that its advertising business is on track to roughly double this year, cementing streaming's place in the media plan.

A blockbuster acquisition brings two major ad-supported streaming platforms under one roof — and signals where CTV ad budgets are heading.