All Marketing knowledge

Television advertising isn't shrinking so much as migrating. Here is how to think about Connected TV, and a decision framework for when it beats a linear buy.

Netflix held its first upfront in France, promising advertisers more effective, attention-led advertising as it chases a multi-billion ad business. Here's what it signals.

At Advertising Week, Revlon showed how Amazon's interactive video ads turn passive streaming viewers into shoppers — and why the gap between seeing and buying is closing fast.

Canal+ is rolling out a free, advertising-funded sports offer, opening premium-adjacent sports content to a mass audience and a new pool of advertisers.

Kantar Media's first read on France's streaming ad tiers: 376 advertisers, €226m gross, and banking-insurance — not FMCG — leading, with Groupama the biggest buyer. What it means for CTV planning.

Walmart is building a full-stack ad platform on its stores and TVs - CTV, an AI shopping agent and self-service. Why brands should treat it as a media platform.

A concrete French ad-tech first — moving CTV from impressions to people-based 'co-viewing' contacts, a template rivals will chase.

The biggest independent demand-side platform is laying off ~15% of staff after a soft quarter — a warning sign for the open programmatic market.

YouTube has rolled out a suite of Connected TV upgrades — most notably a Playlist-to-Shows feature that turns creator playlists into episodic TV-style Shows — as the platform tightens its grip on the living room.

Channel 4 is extending its viewer-level ad targeting proposition to selected YouTube channels — a landmark step in its 'Fast Forward' strategy that aims to make the broadcaster digital-first by 2030.

Urban Outfitters has debuted 'All Together Now', its first-ever back-to-campus brand commercial and first connected-TV spot, featuring a real HBCU marching band.

Roku's Q2 2026 revenue jumped 22% to $1.35bn and net income hit $164m, powered by its advertising-led Platform segment. Here's what the CTV leader's numbers mean for marketers.

A continuously updated guide to connected TV and streaming advertising in the UK — Netflix, broadcaster VOD, self-serve TV and the deals reshaping the living-room screen — with all our coverage.

Netflix posted $12.6bn in second-quarter revenue and reaffirmed that its advertising business is on track to roughly double this year, cementing streaming's place in the media plan.

A blockbuster acquisition brings two major ad-supported streaming platforms under one roof — and signals where CTV ad budgets are heading.