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The ASA has banned Instagram and YouTube ads for Huel after ruling that an athlete anecdote implied its shakes could responsibly replace all conventional food.

Paris has dropped a draft decree that would have broadly banned advertising for reimbursable optical devices, shifting the sector to self-regulation with the ARPP.

A French proposal to ban advertising for glasses and hearing aids has split the optical and audiology sector, pitting big chains against those who say a ban would protect consumers.

BT has made online security the centre of its new broadband campaign, casting scammers as invasive, bee-like predators — a pivot from speed and price to safety as the broadband battleground.

France's government has launched a prevention campaign against intrafamily and sexual violence in stations and 300 Relay shops — a case study in treating media placement as part of the creative.

Billionaire Xavier Niel, via NJJ Médias, is the frontrunner to acquire consumer magazine 60 Millions de Consommateurs from the state institute INC, which is being wound up.

The ICO has fined Cardiff firm Elderly Aids Ltd £190,000 for making 758,053 unsolicited marketing calls to TPS-registered people — while selling call-blocking devices.

The ASA banned a Sports Direct 'up to 50% off' Puma ad over an inflated £45 RRP — and Frasers Group is publicly branding the watchdog 'fundamentally flawed'.

The Deutscher Werberat's half-year report logged 836 complaints — nearly triple a year earlier — with gender discrimination still the leading issue.

The FTC has finalised orders against Cox Media Group and two partners over a deceptively marketed 'Active Listening' AI ad product, totalling about $930,000.

France’s DGCCRF has fined fast-fashion site Boohoo €2.33m for fake ‘reference price’ discounts — with 95% of checked promotions found non-compliant.

Bill-pay firm Doxo will pay $2.1m to settle FTC allegations it ran misleading search ads impersonating billers and charged hidden fees — a warning on paid search tactics.

The FTC has proposed an enforcement policy on personalized pricing, signalling that using consumer data to set individual prices could be unfair or deceptive — a shot across martech’s bow.

The Competition and Markets Authority has opened formal 'drip pricing' investigations into three household names — its first big enforcement push under the DMCC Act, and a warning to every UK advertiser using 'from' pricing.

The FTC, with California and Utah, has sued Hims & Hers for allegedly sharing sensitive health data with ad platforms including Meta and Snap — a stark warning on first-party data in ad targeting.

A government consultation under the Tobacco and Vapes Act 2024 proposes plain white vape packaging, devices in white, black or grey only, and 'simple recognisable' flavour names — directly constraining the sector's core branding levers.

The FCA has launched a £2m nationwide campaign telling drivers they can complain about mis-sold car finance for free — a behavioural-marketing masterclass UK brands can learn from.

The ASA has banned a Grain Connect email that claimed Virgin Media's takeover of YouFibre would trigger in-contract price rises, ruling the competitor comparison misleading and unsubstantiated.

New consumer-protection powers under the DMCC Act are reshaping how UK brands can market online — with the CMA able to fine up to 10% of global turnover.