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Marketing Minute
Plain vape packaging: the UK moves to strip out branding, colour and flavour names
A government consultation under the Tobacco and Vapes Act 2024 proposes plain white vape packaging, devices in white, black or grey only, and 'simple recognisable' flavour names — directly constraining the sector's core branding levers.
2 days ago3 min read
FCA launches £2m car finance ad campaign: ‘You don’t need to pay to claim’
The FCA has launched a £2m nationwide campaign telling drivers they can complain about mis-sold car finance for free — a behavioural-marketing masterclass UK brands can learn from.
3 days ago3 min read
ASA bans broadband ad that warned of a YouFibre 'price rise rip-off'
The ASA has banned a Grain Connect email that claimed Virgin Media's takeover of YouFibre would trigger in-contract price rises, ruling the competitor comparison misleading and unsubstantiated.
Jul 222 min read
DMCC Act ushers in tougher rules on fake reviews and hidden fees
New consumer-protection powers under the DMCC Act are reshaping how UK brands can market online — with the CMA able to fine up to 10% of global turnover.
Jul 203 min read
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