All Marketing knowledge

DTC bedding brand Brooklinen produced its first celebrity-led and largest-ever campaign, 'Best. Sheets. Ever.', entirely in-house, timed to SNL and the NBA season.

Marks & Spencer is combining its clothing and food divisions into a single Christmas ad for the first time, fronted by 'Amandaland' star Lucy Punch, via agency Mother.

Henkel's got2b lands a viral TikTok moment as German singer Mark Forster — famous for never removing his cap — reveals his hair in a creator-led hair campaign.

Ex-F1 driver Ralf Schumacher becomes HDI's new brand ambassador in Germany — and cheekily mocks WirkaufendeinAuto.de, a brand he once endorsed.

Wayfair launches 'Wayfair Delivers', a values-focused brand platform increasing its investment in sport and debuting NFL quarterback Matthew Stafford.

Merck's 'Your Hive of Whole Health,' with Debbie Allen, reframes HIV support around whole-person care and community rather than clinical messaging.

Peloton has launched the $2,195 Tread Flex, its first foldable treadmill, with a Miley Cyrus-fronted campaign aimed at making the brand attainable again.

NYC fast-casual chain Just Salad has launched its first ad campaign, 'Real New Yorkers Know,' fronted by Knicks star and brand equity owner Jalen Brunson.

Flutter-owned Sky Vegas has unveiled 'Primetime Play,' a celebrity-led brand platform starring Kaya Scodelario — Dentsu Creative's first major work since winning the account.

French luxury audio house Devialet has named rising French F1 driver Isack Hadjar as its first-ever global brand ambassador, driving the brand into the fast-growing world of Formula 1.

After 20 years with Nike, Kylian Mbappé has joined Swiss brand On to lead its charge into football — a landmark endorsement built on influence and ownership, not just a logo.

Bupa and Joe Wicks are stress-testing wellness fads in a new original video podcast — a branded-entertainment play that swaps hard-sell health insurance for genuine utility.

Beats launches its first customizable over-ear headphone, the Beats 360, with an Uncommon campaign in which Kendall Jenner plays every character — a masterclass in using celebrity to embody a product truth.

ITA Airways has enlisted Sharon Stone to embody Italian 'art de vivre' in a new campaign, using Hollywood star power to sell an airline on lifestyle rather than legroom.

Bacardi's brand integration at the 2026 MTV VMAs revived the Best Dance category, a sponsorship that buys the rum brand cultural relevance rather than just a logo on screen.

Campari has updated one of its own 1970s ads with Alan Cumming serving Negronis, a heritage-forward move that rides the cocktail's boom while keeping the brand's decades-old character intact.

Subway's new campaign, from The Martin Agency, casts Will Arnett as a diner's inner voice pushing back against sad, samey meals — a bid to reframe fast food as the smarter lunch choice.

Birra Moretti’s Stanley Tucci advert scores 4.3 stars, placing it in the category’s top 10. Explore the campaign and its advertising effectiveness.