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Marketing Minute
Sixt and Liquid Death Make the Strangest Buddy Ad of the Year
German rental giant Sixt teams up with cult water brand Liquid Death for a gleefully strange US campaign — and a masterclass in brand co-marketing.
2 days ago2 min read
Heinz and Greggs Throw a 'Brinner' Party to Make Breakfast the New Dinner
Two of Britain's best-loved food brands are tapping the 'brinner' trend with pop-up parties and a serious push behind breakfast.
2 days ago2 min read
Barbie Takes a Bow at the Paris Opera
Barbie and the Opera national de Paris are celebrating 25 years of 'Barbie in the Nutcracker' together — a clever pairing of a global toy brand with high culture.
5 days ago3 min read
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