All Marketing knowledge

Snap gathered luxury brands in Paris to make a counterintuitive case: the people around you shape a purchase more than the feed does.

Fenty Beauty tapped creator Lyas and his live 'Watch Party' format to launch a product around Paris Fashion Week — a smart lesson in borrowing a cultural moment you don't own.

At Advertising Week, Revlon showed how Amazon's interactive video ads turn passive streaming viewers into shoppers — and why the gap between seeing and buying is closing fast.

e.l.f. Cosmetics has released 'Mirror Mix', its second original album, spotlighting seven rising musicians as the beauty brand expands its entertainment-marketing playbook across streaming and Roblox.

Independent French agency Wild Buzz has won a three-way pitch to handle the French launch of Jean Paul Gaultier's new 'La Favorite' fragrance, anchored by a Paris pop-up.

Sephora has launched Project Hearts Not Hate, its first-ever global corporate cause tackling appearance-based hate, backed by striking data on its scale.

Skincare brand Sebamed has launched an emotional new brand campaign by agency Track, humanising its clinical 'science for healthy skin' claim around the pH 5.5 message.

French skincare brand Lierac has paired influencers Sananas and Pounsitime for its 'Glow Fresh' campaign, a cross-generational creator play in a crowded beauty market.

Beauty retailer Space NK has promoted its chief marketing officer, Emma Simpson-Scott, to chief executive — a rare CMO-to-CEO step up that signals brand's central role in retail.

L'Oréal has rehired social-media strategist Hans Neubert, who is leaving consultancy Charles & Charlotte after 18 months — a sign of brands pulling social and creative talent back in-house.

Hair-wellness brand Nutrafol used the red carpet's biggest night to reframe the 'before and after' makeover narrative around choice and confidence rather than fixing flaws.

Chloé took over a Marais café for a day to launch a fragrance. Why the modern pop-up is a content engine designed for shareability, not just footfall.

Boots has rolled out a new brand platform, 'Give It Some', celebrating life's beautiful and brutal moments and positioning the retailer as a support system across health, beauty and wellness.

Target's newly relaunched beauty assortment of ~40 new brands includes just two Black-owned brands, reigniting criticism after its earlier DEI rollback.

Chanel is extending Coco Mademoiselle from one of the world's best-known fragrances into a full makeup collection — a textbook brand-extension move.

Estée Lauder taps Bowen Yang and Ana Gasteyer for 'Guilty as Skin', a campaign built on the tension of whether to share a great product with your group chat — anchored to a striking cultural stat.

Estée Lauder's Jo Malone London has debuted its first-ever Fortnite activation for Sea Salt & Bergamot, staking a claim in the same gaming territory that Chipotle, Balenciaga and Louis Vuitton have used to reach younger consumers.

After days of social backlash, Kenvue's Neutrogena has issued a statement acknowledging past treatment of former ambassador Hayden Panettiere following her death — a case study in what a delayed brand crisis response actually costs.

TIRTIR and JvM HANGANG brought the CONCERT-PROOF BAR to BTS THE CITY ARIRANG – NEW YORK, turning concert-day beauty needs into an experiential K-beauty activation connecting fandom, Korean culture, product trial and commerce.