All Marketing knowledge

American Honda has launched 'Base to Captain', an adventure-themed national brand campaign starring the Passport TrailSport SUV and spotlighting exploration.

Auto Trader's 'Passing Comments' aims to reach 80% of 25–44s with a 432.6m-impression plan — a masterclass in spending for fame when buyers arrive undecided.

Ex-F1 driver Ralf Schumacher becomes HDI's new brand ambassador in Germany — and cheekily mocks WirkaufendeinAuto.de, a brand he once endorsed.

Jeep marks its 85th year with 'This Is Jeep Country', a heritage-led campaign driving seven models across America to reconnect the brand with its roots.

Audi France has renewed Omnicom agency Romance after a pitch and expanded its remit to the brand's entire social media, bucking the fragmentation trend in auto marketing.

Mazda's 'Coaches Who Move Us,' with TeamSnap, celebrates selfless youth-sports coaches and awards five CX-90 SUVs — purpose marketing at the hyper-local level.

Tyre marketing rarely troubles the culture. Hankook's returning 'Hank' character — now retired and outdoors — is a masterclass in treating a creative device as a long-term asset.

Cupra co-produced 'Premier Virage', a rap project with eight artists from Netflix's 'Nouvelle École' season five, to promote its all-electric Cupra Raval under a 'University of the Streets' platform.

A new BBDO Paris film for Volkswagen France contrasts our obsessive self-care routines with neglected cars to sell a fixed-price maintenance contract — humour with a hard commercial job.

Germany's car-subscription market is growing fast, with market leader Finn scaling revenue and valuation — but rising competition is squeezing margins across the sector.

Mini is leaning into its cult status by inviting customers to help shape the brand, treating owners as active co-creators rather than passive buyers.

Dacia is repositioning the Spring from budget curiosity to credible mainstream EV. Why low price and brand ambition are not opposites - if you invest in the creative.

BMW's tie-in with Sony's 'Spider-Man: Brand New Day' put its Neue Klasse on the big screen — but showing Spider-Man promos on owners' in-car displays has sparked a backlash.

VW brand chief Christine Wolburg says the carmaker's comeback runs on creator marketing, everyday moments, currywurst and real buttons — a deliberate turn away from a pure-tech story.

Renault has appointed Jean-Pierre Diernaz VP of Renault Brand Global Marketing and Chief Branding Officer across all brands, opening a new phase in its marketing transformation.

Hyundai's in-house agency Innocean Europe will lead the European activation of the carmaker's UEFA Champions League sponsorship, covering strategy, creative, social and match-day activity.

For Pediatric Cancer Awareness Month, Hyundai's Hope on Wheels program launched 'Little Warrior', a campaign centred entirely on young cancer survivors with no vehicles in the creative.

A top auto spender leans into the NFL's grassroots flag-football growth story rather than just game-day spots — a sponsorship-plus-purpose play.

A rare public admission that a beloved TV franchise needs rebuilding for a YouTube-native audience — Nissan inverts the TV-first model.

Following a pitch, Geely awarded a full-service advertising mandate to Havas Germany to steer its German market launch, spanning strategy, creative, media, events and PR.