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Honda’s ‘Your Dreams Engineered’: humanity as the pitch in an age of AI

Honda’s ‘Your Dreams Engineered’: humanity as the pitch in an age of AI

Honda’s ‘Your Dreams Engineered’: humanity as the pitch in an age of AI

Honda's new pan-European platform ‘Your Dreams Engineered’ by Pablo bets on human-centred engineering just as rivals lean into AI — an ownable counter-position UK marketers can learn from.

1 day ago3 min read

Geely picks Joint as it drives into the UK — inside a challenger brand launch

Chinese carmaker Geely Auto has appointed independent agency Joint as lead creative for its UK launch. We break down how a new entrant build

Jul 234 min read

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