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TL;DR: UK small businesses can advertise on Spotify through Spotify Ads Manager — the self-serve platform formerly called Ad Studio — with audio and video campaigns starting from just £250. You pay on a CPM basis (cost per 1,000 impressions) and can target by age, location, interests, device and even the genres and playlists people listen to. Spotify will even produce your audio ad for free, so you don’t need a studio to get on air. Why Spotify deserves a slice of your budget

Goalhanger, the UK’s fastest-growing podcast producer, is bringing ad sales in-house from January 2027 and will hold a debut ‘Upfronts’.

Mediametrie's new L'Annee Audio finds 43 million people in France listen to audio daily, mixing radio, streaming and podcasts into one habit advertisers can't silo.

Clear labelling and a credible host are what make podcast advertising work — and as the EU's Digital Fairness Act approaches, that transparency is shifting from best practice to expectation.

Digital audio advertising impressions in France rose 17% in the first half of 2026 to more than 2.2 billion, confirming audio as one of the market's fastest-growing channels.

Prison Radio Association's 'Hold or Fold' was named Podcast of the Year at the 10th British Podcast Awards, where actor Bill Nighy won Best Host.

Radiocentre's 'Sound Profits' study argues that reallocating a slice of search and social spend into audio can add around £1m in profit at no extra cost.

Public-broadcaster sales house ARD Media has launched 'Flex-Kombi', letting advertisers assemble their own national radio buys by audience, region and budget for the first time.

ARD Media has unveiled 'Audionited,' bundling linear radio and digital audio into a single programmatic booking with one CPM — a structural simplification of German audio buying.

Corporate wellness platform Wellpass, formerly Gymlib, has appointed EDG's media agency Lift to run its media strategy, betting on connected TV and sport podcasts to reach employers.

Spotify's Creative Lab argues that as media formats converge, audio can be the 'common denominator' that ties a brand's presence together across channels.

After 18 years building Global's commercial engine, chief commercial officer Mike Gordon will step down in 2027, moving to an advisory role as CEO Simon Pitts plots the next chapter.

A legacy French radio group is betting its future audience lives in on-demand video and audio. Why incumbents must follow their audiences to new formats early.

A senior TikTok ad executive is moving into podcasting as Acast unifies its European business. Why audio is now competing hard for social's budgets.

Audiotainment Südwest is taking the Hamburg/Schleswig-Holstein media authority to court for refusing to re-tender FM spectrum freed when a rival station went dark.

Radiocentre is urging the government to delay any early Freeview switch-off, warning it could push radio transmission costs up more than 50% and threaten station closures.

Hamburg soft-drinks brand fritz-kola launched a 'why not' relaunch shifting away from political activism toward personal freedom — and made its first use of Spotify audio ads.

Talk-and-sport station RMC revealed its 2026-27 schedule, keeping its blend of hard news, opinion-talk and wall-to-wall sport — the tentpole slots agencies buy for autumn.

Independent agency Butler/Till and iHeartMedia have launched what they call advertising's first fully 'agentic' streaming-audio campaign, with AI agents planning and executing the buy.

Deutsche Telekom has cast Wet Leg frontwoman Rhian Teasdale in an international campaign built around digital independence — a smart Gen Z play from Germany's biggest telecoms brand.