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Marketing Minute
French radio takes DAB+ to national TV to defend the dashboard
French radio's 'Ensemble pour le DAB+' ran a national TV campaign to defend the car dashboard as DAB+ targets 80% coverage — a category-wide defence play.
6 days ago3 min read
Hinge turns 'No Ordinary Love' into its first-ever audiobook to court Gen Z
Hinge's first-ever audiobook extends 'No Ordinary Love' with real couples' stories on Spotify and Libby — brand-building over performance for Gen Z.
6 days ago3 min read
Amazon plugs into UK radio: talkSPORT and Times Radio land on its DSP
Amazon has added News UK's Octave inventory — talkSPORT, Times Radio, Virgin Radio and more — to its demand-side platform, its fourth audio deal in 25 days as it chases an under-bought channel.
Jul 273 min read
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