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The brewer wants choosing a pub to feel as effortless as picking your next box-set binge — and it is betting free pints will get you off the sofa.

At Advertising Week, Revlon showed how Amazon's interactive video ads turn passive streaming viewers into shoppers — and why the gap between seeing and buying is closing fast.

The Television Academy is moving the Primetime Emmy Awards from broadcast TV to Amazon's Prime Video in a six-year deal starting 2027, a landmark shift of a tentpole live event to streaming.

Kantar Media has launched a retail-media-search monitoring tool and published an analysis of Amazon Search advertisers in France, with striking data on pure-play brands.

Amazon has launched Amazon Ads Agent, merging its DSP and ads console so AI can plan, buy and optimise sponsored, display, video and audio in one place.

Amazon is letting advertisers buy ChatGPT placements through its DSP - pushing 'ads inside the chatbot' into the mainstream. What marketers should do now.

A landmark suit alleges Amazon quietly tilted its ad auctions with hidden surcharges — overcharging ~1.2 million advertisers by around $20 billion. Trust in retail-media auctions is now the story.

YouTube now lets eligible US creators tag Amazon products across videos, Shorts and livestreams and earn commissions — a major social-commerce move.

Amazon is training its AI models on Twitch streamer content by default — a policy switch that landed with French creators mid-August and forces every French marketer to re-read its influencer contracts.

Walmart’s advertising business grew 38% in Q2, with Walmart Connect up 43% — widening the gap with Target’s ~20% retail media growth in a tale of two retailers.

WARC forecasts global retail media will reach $200.4bn in 2026 and $223.4bn in 2027 — but growth is easing, with warnings about ad clutter. What it means for UK retailers.

Walmart Connect added negative-keyword controls for Sponsored Products, narrowing the retail-media gap with Amazon Ads. What advertisers should do now.

Amazon's advertising revenue climbed about 26% to $19.8bn in Q2 2026, with live-sports inventory selling out — cementing retail media and Prime Video as the industry's third ad giant.

Asda is adopting Amazon’s Retail Ad Service across its online grocery and George platforms — the first UK retailer to do so — as the retail-media land grab intensifies.

Amazon has added News UK's Octave inventory — talkSPORT, Times Radio, Virgin Radio and more — to its demand-side platform, its fourth audio deal in 25 days as it chases an under-bought channel.

A continuously updated guide to retail media and retail marketing in the UK — the fastest-growing corner of the ad market — from Amazon and Tesco to shopper behaviour, with all our latest coverage.

New analysis of this year's Prime Day shows UK shoppers shifting spend away from big-ticket electronics toward groceries, beauty and everyday essentials — a behavioural signal brands can't afford to ignore.