All Marketing knowledge

A landmark suit alleges Amazon quietly tilted its ad auctions with hidden surcharges — overcharging ~1.2 million advertisers by around $20 billion. Trust in retail-media auctions is now the story.

YouTube now lets eligible US creators tag Amazon products across videos, Shorts and livestreams and earn commissions — a major social-commerce move.

Amazon is training its AI models on Twitch streamer content by default — a policy switch that landed with French creators mid-August and forces every French marketer to re-read its influencer contracts.

Walmart’s advertising business grew 38% in Q2, with Walmart Connect up 43% — widening the gap with Target’s ~20% retail media growth in a tale of two retailers.

WARC forecasts global retail media will reach $200.4bn in 2026 and $223.4bn in 2027 — but growth is easing, with warnings about ad clutter. What it means for UK retailers.

Walmart Connect added negative-keyword controls for Sponsored Products, narrowing the retail-media gap with Amazon Ads. What advertisers should do now.

Amazon's advertising revenue climbed about 26% to $19.8bn in Q2 2026, with live-sports inventory selling out — cementing retail media and Prime Video as the industry's third ad giant.

Asda is adopting Amazon’s Retail Ad Service across its online grocery and George platforms — the first UK retailer to do so — as the retail-media land grab intensifies.

Amazon has added News UK's Octave inventory — talkSPORT, Times Radio, Virgin Radio and more — to its demand-side platform, its fourth audio deal in 25 days as it chases an under-bought channel.

A continuously updated guide to retail media and retail marketing in the UK — the fastest-growing corner of the ad market — from Amazon and Tesco to shopper behaviour, with all our latest coverage.

New analysis of this year's Prime Day shows UK shoppers shifting spend away from big-ticket electronics toward groceries, beauty and everyday essentials — a behavioural signal brands can't afford to ignore.