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Agency thjnk has successfully defended the account of Hanover utility Enercity in a competitive pitch, remaining its lead creative agency.

Burger King Germany has ended its social-media partnership with Berlin agency Charles & Charlotte after about 18 months.

Two senior BBDO New York leaders are departing, with FCB hiring both — a clean signal of senior-talent churn among the big US creative shops.

WPP is set to return to the FTSE 100 after a bruising 2026, handing CEO Cindy Rose a hard piece of market validation for her turnaround.

WPP Media has appointed Laura Ryan, previously global CEO of IPG's Orion Worldwide, as its new chief media officer overseeing global investment and partnerships.

Mediaplus UK has appointed Anna Palmer as Head of Comms Planning & Strategy to lead a newly created division, part of its post-rebrand London expansion.

France's Datawords is renaming itself Group 87seconds, folding its localisation and content brands under a single identity built around video.

After 13 straight quarters of falling sales, Dave & Buster's names GUT as creative AOR and Mediaplus as media AOR to drive its growth marketing turnaround.

A WFA and MediaSense study finds 75% of advertisers expect to change how they pay agencies within three years, shifting from time to outcomes.

German strategist Liane Siebenhaar has gone independent with 'Forderland,' an AI-powered brand-intelligence consultancy that tracks how brands appear across LLMs, social and news.

The Agence nationale de l'habitat has awarded its global communications to Bonum Group and subsidiary Citizen Press following a public tender — a mission-driven public-sector win.

French airline Air Caraïbes has appointed engagement agency Brainsonic to run its social media and influence, as travel brands shift the battleground to community engagement.

Audi France has renewed Omnicom agency Romance after a pitch and expanded its remit to the brand's entire social media, bucking the fragmentation trend in auto marketing.

Corporate wellness platform Wellpass, formerly Gymlib, has appointed EDG's media agency Lift to run its media strategy, betting on connected TV and sport podcasts to reach employers.

Reebok has appointed creator agency NewGen as its TikTok influencer agency of record across the UK, Germany and France, formalising its Gen Z strategy.

Accenture has launched Accenture Construct, a 5,000-strong global business chasing a $260bn market to reinvent how the world's capital projects are delivered — and it's a branded-house masterclass.

DoorDash has named WPP Media its first global media partner across 40-plus markets, pulling brands like Deliveroo and Wolt into one consolidated account — a major win for WPP.

Accenture Song has hired Melissa Fein to scale its US media business — a hire that puts the consulting-owned agency squarely on the turf of the traditional media holding companies.

FlixBus has picked young Berlin agency Unicorn as its new global creative lead, backing a shift from performance marketing to brand-building and an ambition to become a 'love brand'.

Independent Paris agency Hungry and Foolish has hired Philippe Boucheron as creative director and partner, doubling down on senior creative firepower as indies court big-brand briefs.