All Marketing knowledge

Sky Media signs its largest-ever Premier League commercial package, with Guinness, Coca-Cola, Uber Eats and the British Army joining a record six sponsors as the season kicks off.

Rescued from administration and now profitable, The Body Shop's marketing is betting its comeback on 'affordable indulgence' and the brand's activist roots.

A year after Unilever's £230m acquisition, Wild says influencer marketing is now its single biggest growth channel — run for 'true selling power', not reach.

The ASA borrows Compare the Market's meerkat for an industry-funded awareness blitz — and reveals it now vets 60 million ads a year with AI.

A new Attest study finds only 35% of Brits actually watch a non-skippable ad as intended — a warning for advertisers paying a premium for forced inventory.

Octopus Energy's AI assistant Arlo now handles a slice of customer emails and scores higher on satisfaction than human replies — a case study in using AI to protect, not replace, a service brand.

As the NFL's official pizza sponsor for a fifth year, Little Caesars revived its 'Pizza! Pizza!' BOGO ($4.99 each), expanded to 21 team partnerships and fronted it with Jared Goff.

Panera takes its overhauled points-based MyPanera program nationwide to 70M+ members, adding tiers and a Sip Club subscription, promoted by a Keke Palmer campaign.

Dunkin fronted its fall menu with creator Alix Earle, whose 'Earle-Y Riser Meal' is timed to her Netflix reality series — fusing product marketing with entertainment.

Kimberly-Clark's Kotex is riding the viral 'Bama Rush' moment, distributing nearly a million products to sororities and turning bid-card posts into a sweepstakes.

Meta has agreed roughly $18bn to settle US state claims that Instagram and Facebook harmed children — and default time limits for under-18s reshape teen reach for every advertiser.

Uber's back-to-school campaign leans into Gen Z manifestation culture and offers teens a free week of rides and deliveries to seed its supervised teen accounts.

Stella Artois launches its first multi-market activation under its Netflix partnership — an eight-market tie-in with 'The Gentlemen' Season 2 fronted by Theo James and David Beckham.

Estée Lauder taps Bowen Yang and Ana Gasteyer for 'Guilty as Skin', a campaign built on the tension of whether to share a great product with your group chat — anchored to a striking cultural stat.

ESPN's televised fantasy draft made live picks at 35,000 feet aboard a Starlink-equipped United jet — a Disney Advertising stunt United is turning into an ad for its in-flight Wi-Fi.

Coca-Cola is expanding its 'Fan Work Is Thirsty Work' platform for the 2026 season with a 74-campus tour, custom packaging for 25 teams and a Yahoo fantasy tie-up — riding a 17-year high in volume growth.

State Farm's 2026 football campaign 'Every Fan's Game Is Personal' bets on personalization and 19,000 local agents as the human edge price-led rivals can't automate.

Sticker brand Sticki Rolls turned a billion YouTube views into a NYC pop-up drawing nearly 1,000 guests and a 130% search jump — a Gen Alpha content-to-retail flywheel.

Discord launches Play Quest+, a performance ad format rewarding in-game actions, with EA's Battlefield 6 as the first advertiser — a push toward outcome-based advertising.

CreatorIQ's State of Creators report finds brand suitability has overtaken performance as the top factor in influencer deals — yet 67% of creators earn under $10,000 a year.