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Alexander Rohwer, who led brand and advertising at Otto until spring 2026, has joined Serviceplan Group as a managing director at its Plan.Net digital arm.

Agency thjnk has launched a new brand platform, 'FEEL GLÜCK', for Lotto Baden-Württemberg — a 360-degree campaign uniting the state lottery's products under one feel-good idea.

Edeka-owned discounter Netto is giving app users free RTL+ streaming above a spending threshold, in a permanent tie-up with broadcaster RTL — grocery loyalty meets entertainment.

Footwear retailer Deichmann and Fila have launched a Gen-Z campaign fronted by creator Kayla Shyx, shot in retro camcorder style to celebrate analogue, offline moments across 17 countries.

German utility E.ON is launching 'House of Power', a scripted-reality YouTube series with Google and agency Mawave, using creators and challenges to make renewable-energy tech entertaining.

Discounter Penny has opened a permanent Frankfurt store themed around a reality-TV influencer — gold statue and chandeliers included — billed as Germany's first influencer-designed supermarket.

Coca-Cola Deutschland is back as an official Bundesliga partner after ten years, with a big season-launch campaign — a bet on football's mass reach as the 2026/27 season kicks off.

One Minute Summary ALDI has kicked off one of the largest packaging and private label rebrands of the year by putting its own name on nearly every product and introducing its first namesake brand.