All Marketing knowledge

Coca-Cola launches ‘Taste Every Second’ for the 2026/27 Premier League with an original Central Cee track and WPP’s Open X — and shows how modern sponsorship really works.

Coca-Cola has put its multi-billion-dollar global media, data and tech account into review — Publicis vs WPP — as Publicis also eyes PepsiCo.

Bliss is an Albanian-Finnish startup building culturally intelligent mental-health support. Led by Jona Doda, it now spans 20+ countries, 30+ languages and 70+ therapists.

EasyPay is Albania's leading e-money institution: founded in 2010 by Lindita Shomo, with 100+ services, 580+ agents, 26M+ transactions and Ria Money Transfer remittances.

Disney's World Princess Week short by Fallon and Alex Prager leans on bigatures, puppets and a live orchestra — a deliberate handmade craft flex against AI content.

VINCI's H1 2026 — order intake up 8% to a record book, EPS up 11% — is a masterclass in how B2B and infrastructure brands really market: proof, people and touchpoints.

Surrey firm HICL Builders shows how a local business wins with location-targeted SEO, video case studies, easy lead capture and community investment.

How London RC-frame and groundworks specialist EE Structures wins work by capturing its live sites on camera — turning everyday delivery into a brand asset.

The Ambition named ex-DB Schenker brand lead Sophie Käppele its first Head of Strategy & Innovation — client-side talent crossing into agency strategy.

Havas Media retained and expanded Hermes Arzneimittel's account after a multi-stage pitch, adding econometric modelling — media competing on proof, not just buying clout.

FC Bayern named Gemini its official Consumer AI Partner and Pixel its Smartphone Partner — a marquee club showing how sponsorship now sells AI usage, not just awareness.

Motel One appointed Berlin agency EightSix to build a 13-country sonic identity covering The Cloud One too — a bet on audio as a cross-border recognition asset.

The DFB-Pokal's first rebrand in a decade, by Strichpunkt and MANERA, goes digital-first with a violet accent and distinct trophy logos for men's, women's and junior play.

Old Spice's 'Fallidudes' and Native's snarky PSL send-off turned pumpkin spice into a fall marketing battleground — how CPG brands manufacture cultural moments.

Red Robin hired Whataburger's Scott Hudler as CMO — a poached fast-food marketer signalling casual dining's fight to rebuild brand relevance amid soft traffic.

Stanley 1913 is optimising for AI search while keeping AI out of its ad creative, and named Born Social — a useful 'back office vs brand voice' AI framework.

Oura signed Coco Gauff and Taylor Fritz ahead of the 2026 US Open — wearables muscling into premium sports sponsorship by selling recovery as a lifestyle.

Chevrolet, Nike and Devin Booker's Impala-inspired Book 2 sneakers show an automaker using sneaker culture and staggered drops to reach young audiences.

Publicis London has hired creative directors David Anderson and Ian Brassett — a talent-side signal the network's UK flagship is chasing creative reputation.

Sekonda has appointed VCCP as its creative agency after a pitch — another win for 2026's busiest UK new-business machine.