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Three UK has retired "Life Needs A Big Network" for "Let Fun In," a culture-first platform fronted by a viral inflatable-chicken figure skater — a bet that entertainment now sells telecoms.

Content-marketing specialist Storyboard has retained Porsche's 'Christophorus' customer magazine account after a competitive pitch — a reminder that owned magazine media is still one of the most durable premium-brand marketing tools.

A new Sasserath Now study identifies a clear perception gap: German brands enjoy strong quality associations globally, but almost none are perceived as genuinely luxurious. A challenge worth solving for German premium brands.

French supermarket private-label brands (marques de distributeur) are pushing past the traditional 'cheap alternative' role — investing in packaging, content and even celebrity partnerships in a bid to compete with national brands on more than price.

Deutsche Telekom has cast Wet Leg frontwoman Rhian Teasdale in an international campaign built around digital independence — a smart Gen Z play from Germany's biggest telecoms brand.

Ikea has opened its first-ever store inside a German train station — a small footprint pop-up at Nuremberg Hauptbahnhof, in partnership with Deutsche Bahn — as the retailer keeps re-inventing what a physical Ikea looks like.

Ferrero has signed Germany's 2014 World Cup winner Mario Götze to front the German expansion of protein-bar brand Fulfil — a smart, low-risk celebrity signing to accelerate a category Germany has under-adopted.

Family-owned German chocolate maker Ritter Sport is entering the biggest restructuring in its 110-year history — including a new visual identity, senior management changes and job cuts — as global cocoa prices reshape the category.

EDF's 80th anniversary campaign — a BETC-led creative platform amplified by Havas Media France and a bespoke Naza track — is a textbook example of how legacy French brands should use anniversaries to reset perception.

Legacy US canned-tuna brand StarKist has consolidated its marketing at independent agency Tombras, which will lead a fall brand platform aimed at making 65-year-old mascot Charlie the Tuna culturally relevant again.

Newman's Own is repositioning its 'give-it-all-away' founding story for a generation that doesn't remember Paul Newman — a case study in how purpose brands stay relevant across generational gaps.

Estée Lauder's Jo Malone London has debuted its first-ever Fortnite activation for Sea Salt & Bergamot, staking a claim in the same gaming territory that Chipotle, Balenciaga and Louis Vuitton have used to reach younger consumers.

Ann Taylor's first major campaign in nearly a decade — 'This Is Ann' — leans hard on a Substack newsletter and a NYFW newsstand pop-up rather than the usual celebrity-led launch. A textbook heritage-brand playbook for 2026.

After days of social backlash, Kenvue's Neutrogena has issued a statement acknowledging past treatment of former ambassador Hayden Panettiere following her death — a case study in what a delayed brand crisis response actually costs.

Monzo's new CMO AJ Coyne describes the bank as being at 'a huge inflection point', positioning mobile-first Europe as the next competitive edge — a claim UK brand marketers should watch for what it says about post-launch neobank strategy.

Klarna CMO David Sandström, on his way out after nearly a decade, has one parting shot for the marketing industry: most brands mistakenly chase cultural fandom when they should just be brilliantly useful.

Toyota Hilux drivers get a stern-but-cheeky reminder to 'show restraint' in a new pan-European campaign that leans into the pickup's dominance rather than fighting it — a smart move for a brand losing shelf-share to Chinese and electric rivals.

Asahi-owned Peroni Nastro Azzurro has handed its global creative account to Havas after a competitive pitch that started in April, ending a two-year McCann relationship and consolidating Asahi brand duties inside a single holdco.

YouGov and the SZ Institute have named La Roche-Posay Germany’s 2026 quality champion for the first time, scoring 91.6 to Manufactum’s 90.4.

Scholz & Friends and the FAZ have shown the iconic ‘kluger Kopf’ reading on a smartphone for the first time, fronted by Kraftwerk’s Ralf Hütter — a pointed digital-first statement.