All Marketing knowledge

French-rooted digital group Cosmo5 (formerly Labelium) is an official OpenAI partner agency for ChatGPT Ads in Europe, with Carrefour, TotalEnergies and Bouygues Telecom among first clients.

SNCF's low-cost train brand OUIGO and agency Rosa Paris invent a shareable middle armrest — handed out only via a social contest — to settle the universal travel duel.

French holding company Publicis has won pharma group Gilead's US media buying, estimated at $344m, unseating IPG in the wake of Omnicom's IPG merger.

Publicis Groupe France has acquired luxury-and-beauty influence agency Point d'Orgue, folding it into Influential to build an end-to-end creator offer.

Boulanger borrows the visual language of food-delivery apps for a campaign by The Good Company that makes buying a fridge feel as easy as ordering dinner.

Talk-and-sport station RMC revealed its 2026-27 schedule, keeping its blend of hard news, opinion-talk and wall-to-wall sport — the tentpole slots agencies buy for autumn.

TF1 group calibrated its 2026-27 TF1 and LCI schedules around the run-up to France's 2027 presidential election, anchoring its autumn ad inventory in news and debate.

Redpill Media, the Paris agency branded around AI-powered media planning, has been placed in judicial reorganisation — a cautionary tale about the 'AI agency' pitch.

Sky Media signs its largest-ever Premier League commercial package, with Guinness, Coca-Cola, Uber Eats and the British Army joining a record six sponsors as the season kicks off.

The ASA borrows Compare the Market's meerkat for an industry-funded awareness blitz — and reveals it now vets 60 million ads a year with AI.

A new Attest study finds only 35% of Brits actually watch a non-skippable ad as intended — a warning for advertisers paying a premium for forced inventory.

As the NFL's official pizza sponsor for a fifth year, Little Caesars revived its 'Pizza! Pizza!' BOGO ($4.99 each), expanded to 21 team partnerships and fronted it with Jared Goff.

Dunkin fronted its fall menu with creator Alix Earle, whose 'Earle-Y Riser Meal' is timed to her Netflix reality series — fusing product marketing with entertainment.

Kimberly-Clark's Kotex is riding the viral 'Bama Rush' moment, distributing nearly a million products to sororities and turning bid-card posts into a sweepstakes.

Uber's back-to-school campaign leans into Gen Z manifestation culture and offers teens a free week of rides and deliveries to seed its supervised teen accounts.

Stella Artois launches its first multi-market activation under its Netflix partnership — an eight-market tie-in with 'The Gentlemen' Season 2 fronted by Theo James and David Beckham.

Estée Lauder taps Bowen Yang and Ana Gasteyer for 'Guilty as Skin', a campaign built on the tension of whether to share a great product with your group chat — anchored to a striking cultural stat.

ESPN's televised fantasy draft made live picks at 35,000 feet aboard a Starlink-equipped United jet — a Disney Advertising stunt United is turning into an ad for its in-flight Wi-Fi.

Coca-Cola is expanding its 'Fan Work Is Thirsty Work' platform for the 2026 season with a 74-campus tour, custom packaging for 25 teams and a Yahoo fantasy tie-up — riding a 17-year high in volume growth.

State Farm's 2026 football campaign 'Every Fan's Game Is Personal' bets on personalization and 19,000 local agents as the human edge price-led rivals can't automate.