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Marketing Minute
The FA red-cards Iceland's 'England' store stunt — a lesson in ambush marketing
Iceland renamed three stores 'England' during the World Cup and was hit with an FA cease-and-desist. We unpack the ambush-marketing risk and
5 days ago4 min read
The Ronaldo Effect: How Football's Greatest Personal Brand Lifted a Nation
Eighty years of near-misses, then three trophies in a decade. With 665 million followers and a billion-dollar empire, Cristiano Ronaldo built football's greatest personal brand — and turned a nation of ten million into one of the most-watched teams on earth.
Jul 174 min read
How the FIFA World Cup Is Transforming Tourism, Retail and Local Economies
The FIFA World Cup is far more than the world's biggest football tournament; it's a powerful economic engine that reshapes tourism, retail and local economies.
Jul 162 min read
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