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Only 45% of marketers say AI improves creative quality — new WARC study

Only 45% of marketers say AI improves creative quality — new WARC study

Only 45% of marketers say AI improves creative quality — new WARC study

A WARC and TikTok study of 400 marketers finds 88% now make more creative with AI but only 45% see better quality. The gap is about weak briefs, not weak tools.

Jul 283 min read

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