Political ad spending hit $11.21bn this cycle, edging past the last presidential year. For marketers, the real story isn't the number — it's what it says about the price of attention.
Sainsbury's and Tesco both launched their Christmas blockbusters on the same November night. One rents a beloved character; the other builds its own. Here's what the 2026 festive slate reveals about where brand-building is heading.
