TL;DR: UK small businesses can advertise on Spotify through Spotify Ads Manager — the self-serve platform formerly called Ad Studio — with audio and video campaigns starting from just £250. You pay on a CPM basis (cost per 1,000 impressions) and can target by age, location, interests, device and even the genres and playlists people listen to. Spotify will even produce your audio ad for free, so you don’t need a studio to get on air. Why Spotify deserves a slice of your budget