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Marketing Minute
JD Sports Bets Against Nostalgia With a Future-Facing Christmas Ad
While rivals mine nostalgia, JD Sports' 'Create The New' bets on where youth culture is going next. Here is why the contrarian move is the smart one.
11 hours ago3 min read
Castore: The Liverpool Upstart That Turned Sponsorship Into a Sportswear Empire
Ten years in, Castore has grown from a Liverpool bedroom idea into a £334m sportswear challenger fielding takeover approaches. Its weapon was never fabric — it was sponsorship.
6 days ago3 min read
Adidas Is Saying Goodbye to Germany After 70 Years — and Turning the Loss Into a Marketing Moment
On 3 November, adidas releases its last-ever Germany national team shirt before Nike takes over in 2027. Losing a 70-year partnership is a commercial blow — but adidas is writing it as a love letter, and that's the smart play.
Nov 23 min read
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