Specsavers' 'The Testlist' taps 90s club culture and Groove Armada to nudge the over-50s rave generation into free hearing checks. Here's why the audience insight is so sharp.
Specsavers is stretching its iconic 'Should've gone to Specsavers' line for the first time in 22 years, using it to remind customers the brand offers far more than routine eye tests.
