All Marketing knowledge

UK-based founder Rita Kastrati has grown Pioneering People — the gig-work platform that pays workers overnight — to 11,000+ users in 20+ cities and 150+ businesses, entirely organically. A masterclass in founder-led, zero-budget growth marketing.

German agency Kirmes has launched a talent-representation arm, ‘You Get The Sundae’, matching brands with creators by cultural fit — a move to capture influencer budgets in-house.

The NFL and 72andSunny’s ‘The Season Is Your Stage’ builds its season-launch campaign around players’ touchdown celebrations — designed for social virality first.

The Vine-inspired app diVine has opened to the public with Taco Bell as its first brand partner — banning AI content and personalized ads in a pointed bet on nostalgia.

Health Equals’ new ‘Shelf Life’ campaign by 23red dramatises the UK’s life-expectancy gap using supermarket-style price tags — cause-led creative built on retail visual language.

French creator Léna Situations swapped long-time partner Adidas for ASICS in the final season of her ‘Vlogs d’août’, turning daily episodes into a wildfire fundraiser.

Kolsquare’s H1 2026 ranking crowns Disneyland Paris France’s most influential travel brand on both Instagram and TikTok, out-performing airlines and luxury hotels on earned media.

Poppi co-founder Allison Ellsworth used her personal social channels to recruit for her next venture, drawing 2,000+ applicants from a couple of Instagram Stories.

Chipotle’s ‘The Salish Matter Order’ builds a digital-only menu item and sweepstakes around a teen creator — its latest bet on reaching Gen Alpha through creators, not celebrities.

Jeff Stelling is back on screen — for the internet, not the studio. Formation Games and Ace of Hearts are daring fans who reckon they could run a club better to prove it on CLUB.

Liquid Death and Jason Kelce's Garage Beer newsjack the backlash against AI data centres with a crude stunt — earned-media marketing done the challenger way.

Ahoj-Brause turned the 2016 'PPAP' meme into a remixable jingle for its Brausefinger launch — a heritage brand mining precise nostalgia to reach Gen Z on social.

Lidl hit back at Aldi with a mocking film in Germany's discounter 'app war' — a comparative-advertising spectacle that's really a fight over loyalty-app data.

Stanley 1913 is optimising for AI search while keeping AI out of its ad creative, and named Born Social — a useful 'back office vs brand voice' AI framework.

Hinge's first-ever audiobook extends 'No Ordinary Love' with real couples' stories on Spotify and Libby — brand-building over performance for Gen Z.

Jamie Oliver stars in 'Finding Jamie', a Life360 microdrama by Baby Teeth — bringing the vertical, serialised format into mainstream UK brand marketing.

Cuisinart swaps product shots for a 14-part non-linear comedy series built for TikTok, Reels and Shorts.

Analysts warn a national school smartphone ban could strip billions from social platforms' ad revenue — and reprice teen attention.

Crocs' first-ever mascot, Niles, is a bet that a recurring social character beats one-off ads in the Gen Z era.

Lacoste has turned its crocodile into the animated hero of a 1980s-anime-style summer series on Instagram — a lesson in why heritage brands are casting their logos, not just stamping them.