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Wendy's has released an actual emo/pop-punk EP leaning into the meme of emotional late-night fast-food parking-lot moments — brand entertainment aimed at Gen Z.

Henkel's got2b lands a viral TikTok moment as German singer Mark Forster — famous for never removing his cap — reveals his hair in a creator-led hair campaign.

Anime streamer Crunchyroll has renewed French agency heaven for its EMEA social media strategy, underscoring France's role as a social-content hub for entertainment brands.

Meal-kit brand HelloFresh has rolled out an 'À taaable' campaign in France, sending a branded truck through Paris to sanctify the dinner ritual against screens.

French airline Air Caraïbes has appointed engagement agency Brainsonic to run its social media and influence, as travel brands shift the battleground to community engagement.

Audi France has renewed Omnicom agency Romance after a pitch and expanded its remit to the brand's entire social media, bucking the fragmentation trend in auto marketing.

A practical UK guide to advertising on Pinterest for small businesses: ad formats, how to set up campaigns, targeting options, 2026 costs and a launch checklist.

TL;DR: WhatsApp reaches around three-quarters of UK adults, which makes it one of the most direct marketing channels a small business can own. Start free with the WhatsApp Business app, treat the channel as a conversation rather than a broadcast, and get explicit permission before you send anything promotional — because UK law treats a marketing WhatsApp much like a marketing email. Why WhatsApp belongs in your marketing mix Email gets ignored. Social posts get buried by the

Havas Play appoints Johana Pallas to lead its 17-strong Influence & PR division, with a brief to scale creator work internationally — a signal of how influence is maturing into an always-on discipline.

Seven rules for marketing on a small budget, from the team at Merx Marketing — how to compete with bigger rivals by spending smarter, not more.

Parcel-locker network Mondial Relay by InPost has appointed French agency Gangstères to run its social media, as it pushes a broader brand reinvention.

Applebee's has expanded a single viral burger into a full 'O-M-Cheese' menu platform, adding the O-M-Cheese-adilla Burger after the original became its most-ordered burger.

Meta has consolidated its creator and partnership-ads tools into a single Creator Marketing Hub and set 29 September for general availability of Instagram live video Partnership Ads.

The Financial Times and New Commercial Arts have launched 'The Pink Room', a social-first campaign spotlighting FT journalists to make the case for trusted human journalism in an AI age.

Grey London CEO Jai Kotecha has taken on an expanded remit to lead social capability across Ogilvy Group UK, as the WPP network moves to concentrate its social offer under senior leadership.

IAB UK's first measurement of the creator-partnerships market projects £1.217bn in UK creator revenue in 2026, passing £1bn for the first time as budgets and accountability both rise.

How to advertise on TikTok in the UK: budgets, In-Feed and Spark Ads, Smart+ AI campaigns, UK costs and the ASA rules — a practical 2026 guide for small businesses.

TikTok France has appointed agency The Source to manage the social strategy for its own brand, which reaches some 30 million French monthly users.

L'Oréal has rehired social-media strategist Hans Neubert, who is leaving consultancy Charles & Charlotte after 18 months — a sign of brands pulling social and creative talent back in-house.

Pinterest has appointed a new managing director for the UK and Ireland, underlining the platform's push to convert cultural relevance into advertiser revenue.