top of page
All Articles
Marketing Minute
Google folds Local Service Ads into Performance Max-what service firms must do
Google is moving Local Services Ads into a pay-per-lead Performance Max campaign type from August 2026 and retiring the LSA dashboard. UK service firms need to prepare now.
7 hours ago3 min read
Google Ads hands the keys to AI: what the 'AI Max' shift means for UK advertisers
A quiet July terms update lets Google's AI generate targeting, ad copy and destinations on your behalf — and from September, Dynamic Search Ads start upgrading to AI Max automatically.
1 day ago3 min read
Dentsu becomes a ChatGPT ad pioneer — and hands UK brands an AI-search edge
Dentsu, one of OpenAI's four UK launch partners for ads in ChatGPT, has teamed with Adthena to bring order to a volatile new auction where click prices swing by up to 278%.
1 day ago3 min read
Reddit's ad engine roars — and now it wants Google's search budgets
Reddit's advertising revenue is climbing sharply as the platform leans into contextual targeting and high-intent communities — and a new search ads product is taking direct aim at budgets that usually flow to Google.
6 days ago2 min read
Bing adds AI Visibility Insights as brands scramble to track AI search
Microsoft's Bing has added AI Visibility Insights to Webmaster Tools, helping brands understand how their content appears in AI-powered search — a sign of a new SEO frontier.
Jul 212 min read
Fewer than a third of Google searches now end in a click
New data shows most Google searches now end without a click to any website, as AI answers keep users on the results page — a profound shift for search-reliant brands.
Jul 212 min read
CMA forces Google to let publishers opt out of AI Overviews
UK regulators hand website owners a way to keep their content out of Google's AI summaries — without a search ranking penalty.
Jul 203 min read
bottom of page