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Marketing Minute
Lidl Opens a Pop-Up Travel Agency for a Croissant
Lidl keeps milking its viral croissant with a Berlin pop-up travel agency and 600 croissant-shaped neck pillows, fronted by influencer Riton.
2 days ago2 min read
Adidas and ASOS Turn Paris Into a Pop-Up for 'Collection 05'
Adidas Originals and ASOS bring their fifth collaboration to a four-day Champs-Elysees pop-up, powered by a fast, data-led 'Test & React' model.
2 days ago3 min read
Debenhams Goes Long and Starry for Its 2026 Christmas Film
Debenhams kicks off the festive ad season early with a celebrity-led, long-form film built around the ease of online shopping.
2 days ago2 min read
Do Loyalty Schemes Actually Work?
Loyalty schemes are back in fashion, from supermarkets to drinks giants. But do they actually build loyalty - or just discount to people who'd have bought anyway? Here's the honest answer.
5 days ago3 min read
Coca-Cola Brings Back Coke Zone to Win Shopper Loyalty
Coca-Cola is reviving its Coke Zone loyalty scheme in the UK, betting that value-hungry shoppers and first-party data make rewards worth doing again.
5 days ago3 min read
MediaMarktSaturn's Michael Schuld Named CMO of the Year
MediaMarktSaturn's Michael Schuld took CMO of the Year 2026 in Munich — recognition for making brand marketing matter again at a giant electronics retailer.
5 days ago3 min read
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