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2026 Midterm Ad Spending Set to Top the 2024 Presidential Race at a Record $11.6B

2026 Midterm Ad Spending Set to Top the 2024 Presidential Race at a Record $11.6B

2026 Midterm Ad Spending Set to Top the 2024 Presidential Race at a Record $11.6B

AdImpact projects 2026 US midterm ad spending will hit a record $11.6 billion, roughly $400 million more than the entire 2024 presidential cycle, with broadcast dominant but connected TV surging.

Oct 53 min read

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