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Pets at Home makes 'The Perfect Poo' the hero — the smartest gross-out in UK retail

Pets at Home makes 'The Perfect Poo' the hero — the smartest gross-out in UK retail

Pets at Home makes 'The Perfect Poo' the hero — the smartest gross-out in UK retail

Pets at Home has built a national campaign around 'The Perfect Poo' — a cheeky but genuinely diagnostic sign of the right pet food — turning staff expertise into a talkable idea. Here's the lesson for retailers.

Jul 302 min read

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