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Marketing Minute
Ofcom's age-check crackdown puts platforms on notice — what it means for advertisers
Ofcom's new Use of Age Assurance report shows real progress on online age checks — but tells social platforms the job is 'not done'. Here is why that reshapes audience targeting.
Jul 273 min read
Ofcom's scam-ad code puts Big Tech on the hook for £200m fraud
Ofcom's draft Fraudulent Advertising Code would force major platforms to verify financial advertisers, ban scam accounts and run ad libraries. Here's what it means for legitimate brands.
Jul 243 min read
Ofcom opens a child-safety probe into TikTok — what it means for advertisers
Ofcom is investigating TikTok's age assurance under the Online Safety Act, with fines up to 10% of global turnover. Here is why brand-safety
Jul 234 min read
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