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Marketing Minute
Ofcom's age-check crackdown puts platforms on notice — what it means for advertisers
Ofcom's new Use of Age Assurance report shows real progress on online age checks — but tells social platforms the job is 'not done'. Here is why that reshapes audience targeting.
1 day ago3 min read
Ofcom's scam-ad code puts Big Tech on the hook for £200m fraud
Ofcom's draft Fraudulent Advertising Code would force major platforms to verify financial advertisers, ban scam accounts and run ad libraries. Here's what it means for legitimate brands.
4 days ago3 min read
Ofcom opens a child-safety probe into TikTok — what it means for advertisers
Ofcom is investigating TikTok's age assurance under the Online Safety Act, with fines up to 10% of global turnover. Here is why brand-safety
5 days ago4 min read
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