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Olipop: How a 'Healthy Soda' Talked Its Way to a $1.85bn Valuation

Olipop: How a 'Healthy Soda' Talked Its Way to a $1.85bn Valuation

Olipop: How a 'Healthy Soda' Talked Its Way to a $1.85bn Valuation

Olipop didn't invent prebiotic soda — it out-marketed everyone in it, reaching a $1.85bn valuation by selling nostalgia and gut health in the same can. It's the clearest proof that in functional drinks, the story is the product.

5 hours ago3 min read

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