top of page
All Marketing knowledge
Marketing Minute
Disney+ Signs Groupe M6's Biggest Shows — France's Streaming Counter-Move to Netflix-TF1
A structural shift in French streaming: Disney+ lands M6's biggest shows, reshaping where French audiences — and ad money — go.
5 days ago3 min read
Cupra and Rabanne Back Netflix's 'Nouvelle École' Season 5
Car brand Cupra and fragrance house Rabanne are sponsoring season 5 of Netflix's French rap show 'Nouvelle École' with bespoke activations — a first for the format.
Aug 273 min read
Stella Artois Pours 'The Perfect Serve' Into Netflix's 'The Gentlemen'
Stella Artois launches its first multi-market activation under its Netflix partnership — an eight-market tie-in with 'The Gentlemen' Season 2 fronted by Theo James and David Beckham.
Aug 273 min read
Netflix overtakes the BBC as the UK's first-choice screen — Ofcom Media Nations 2026
Ofcom's Media Nations 2026 report finds Netflix is now the first-choice service for 26% of UK viewers versus the BBC's 25% — and YouTube on the TV set has doubled since 2022. What it means for media plans.
Jul 303 min read
Connected TV & Streaming Advertising: The UK Guide (Updated Weekly)
A continuously updated guide to connected TV and streaming advertising in the UK — Netflix, broadcaster VOD, self-serve TV and the deals reshaping the living-room screen — with all our coverage.
Jul 223 min read
Netflix's ad business accelerates as Q2 revenue hits $12.6bn
Netflix posted $12.6bn in second-quarter revenue and reaffirmed that its advertising business is on track to roughly double this year, cementing streaming's place in the media plan.
Jul 222 min read
bottom of page