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Netflix has trimmed its 2026 ad-revenue target to $2.7bn and admitted it is behind on ads and viewing hours. What streaming's reset means for advertisers.

Netflix posted 12% revenue growth in Q3 2026, its slowest in three years, and told investors it is 'not satisfied' as advertising revenue surged roughly 80% but still missed internal targets.

Netflix held its first upfront in France, promising advertisers more effective, attention-led advertising as it chases a multi-billion ad business. Here's what it signals.

Kantar Media's first read on France's streaming ad tiers: 376 advertisers, €226m gross, and banking-insurance — not FMCG — leading, with Groupama the biggest buyer. What it means for CTV planning.

Netflix became the leading private financier of French audiovisual and cinema production in 2025, according to Arcom's legal indicators — a milestone that redraws who bankrolls French storytelling.

Netflix has named dentsu its sole holding-company media partner across 22 EMEA markets, a landmark win that shows even data-rich advertisers still want a single strategic media brain.

Cupra co-produced 'Premier Virage', a rap project with eight artists from Netflix's 'Nouvelle École' season five, to promote its all-electric Cupra Raval under a 'University of the Streets' platform.

A structural shift in French streaming: Disney+ lands M6's biggest shows, reshaping where French audiences — and ad money — go.

Car brand Cupra and fragrance house Rabanne are sponsoring season 5 of Netflix's French rap show 'Nouvelle École' with bespoke activations — a first for the format.

Stella Artois launches its first multi-market activation under its Netflix partnership — an eight-market tie-in with 'The Gentlemen' Season 2 fronted by Theo James and David Beckham.

Ofcom's Media Nations 2026 report finds Netflix is now the first-choice service for 26% of UK viewers versus the BBC's 25% — and YouTube on the TV set has doubled since 2022. What it means for media plans.

A continuously updated guide to connected TV and streaming advertising in the UK — Netflix, broadcaster VOD, self-serve TV and the deals reshaping the living-room screen — with all our coverage.

Netflix posted $12.6bn in second-quarter revenue and reaffirmed that its advertising business is on track to roughly double this year, cementing streaming's place in the media plan.