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Marketing Minute
Vittel Turns Tour de France Fans Into Riders With ‘Virage Vittel’ and Strava
Nestlé Waters brand Vittel moved from roadside visibility to participation at the Tour de France with ‘Virage Vittel’ and a Strava challenge that drew 204,000+ riders in 2025.
Aug 203 min read
The KitKat Heist: how Nestlé turned a 12-tonne chocolate theft into a Cannes Grand Prix
When thieves stole a 12-tonne lorry-load of limited-edition F1 KitKats, Nestlé did the opposite of going quiet — and turned a real cargo crime into a PR Grand Prix winner at Cannes Lions 2026.
Jul 273 min read
Nestlé bets big on social-first brand building and a shorter list of 'power brands'
Nestlé is pouring more money into marketing and rebuilding it around a digital, social-first model, while concentrating its firepower on a smaller set of 'power brands' expected to drive the bulk of future growth.
Jul 222 min read
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